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What is branding? How to effectively manage the brand image?

What is branding? How to effectively manage the brand image?

In the age of the Internet, branding is increasingly important for the success of a company. What is branding? How to build awareness of...
How does the packaging design affect the brand image?

How does the packaging design affect the brand image?

What customers value most in the e-commerce industry are individual approach, flexibility, creativity and non-standard solutions. How can the packaging design influence the brand...
Market segmentation - what is its role in customer acquisition?

Market segmentation – what is its role in customer acquisition?

Market segmentation is the process of dividing the market according to specific criteria into uniform groups of buyers, the so-called market segments. What is...
Personal branding - how to build your personal brand?

Personal branding – how to build your personal brand?

Branding is a technique of brand image management in order to achieve maximum sales profits. In personal branding it is important to arouse positive...
What is Dropshipping? How does such cooperation look like?

What is Dropshipping? How does such cooperation look like?

Dropshipping is a commercial cooperation between the owner of an online store and the supplier of a given product, in which the seller is...
Social media monitoring in e-business

Social media monitoring in e-business

In order to develop your e-business successfully, you should try to stay up to date with new technologies and make full use of their...
Social media marketing for small business

Social media marketing for small business

If you run a small business and have a limited budget for promotional activities, it is worth taking a look at the opportunities offered...
WordPress for business - branding

WordPress for business – branding

An effective and attractive website is one of the most important factors influencing the development of the company. The survival and success is determined...
What is an e-commerce strategy?

What is an e-commerce strategy?

The e-commerce market is experiencing a rise. Buying products on the Internet has become so common that it no longer impresses anyone. The right...
Is online advertising effective?

Is online advertising effective?

Internet advertising allows you to achieve amazing results. Now, however, it is not enough to set up your own website in order to be...

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